The Pull Factor Workshop
A New Way to Build Brands
Brands have a proven power to inspire, influence, and shape the behavior of their customers. What if, instead of pushing sustainability onto consumers, we harnessed brand influence to ‘pull’ them toward sustainable behaviors by engaging their values? The Pull Factor workshop, created using insights from our Pull Factor research, does exactly this. You’ll bring together cross-functional teams from across your business and agency partners, to embed sustainability as a competitive advantage, improve your brand’s authentic messaging, connect more deeply with your consumers, and drive behavior change at scale.
Take a Deep Dive into the Framework During a Half-day Workshop Designed to Unlock Bold Ideas
The Pull Factor workshop inspires cross-functional teams from marketing, sustainability, innovation, and business strategy to unlock bold ideas while grounding teammates in the core equities of your brand.
You will leave the workshop with knowledge, tools, and a clear path toward:
- Creating compelling marketing campaigns that resonate with your consumers
- Increasing brand relevance, engagement and brand perception
- Shifting culture towards sustainable living
It’s our most popular workshop for good reason:
Download the Pull Factor workshop one-pager to determine how a custom workshop can equip your brand to succeed.
Ready to roll up your sleeves and seamlessly embed sustainability into your consumer communications, to ensure your brand’s competitive advantage?
Contact the Brands for Good team for pricing and available dates.