Innovation Framework

An innovative framework of interconnecting tools and research to advance the Brands for Good ambitions.

Lifestyle Transformation Roadmap

A Lifestyle Transformation Roadmap, and self assessment, that inspires and empowers consumers and employees to deliver on the 9 key consumer behaviour changes. A platform to track, celebrate and share progress toward adopting a more sustainable lifestyle, while also providing organizations with unparalleled analytics about the environmental, social and business value of their contributions.

Socio-Cultural Trends Tracker

An on-going research tracker that measures the baseline population, and defined brand/industry segments, progress against adopting the 9 consumer behaviours, as well key cultural trends and the closing of the intention-action gap over time.

Marketing Effectiveness & Evaluation

Using proprietary metrics, a robust, credible and cutting-edge measurement of marketing and advertising effectiveness for work that successfully engages consumers in the 9 critical behaviours.

Media Engagement Strategy

Showcasing and amplifying Brands for Good+ brands that are making sustainable lifestyles more attainable, and leveraging the collective power of brand marketing to make sustainable practices mainstream. Key events, influencers, content creators, and high profile media moments to highlight the progress of the movement and the success of the campaigns.