Innovation Framework

An innovative framework of interconnecting tools and research to advance the Brands for Good ambitions.

Lifestyle Transformation Roadmap

A Lifestyle Transformation Roadmap, and self assessment, that inspires and empowers consumers and employees to deliver on the 9 key consumer behaviour changes. A platform to track, celebrate and share progress toward adopting a more sustainable lifestyle, while also providing organizations with unparalleled analytics about the environmental, social and business value of their contributions.

Excellence in Execution

A toolkit including agency brief checklists, simple do’s and don’ts, inspirational best practices, and library of actions.

Socio-Cultural Trends Tracker

An on-going research tracker that measures the baseline population, and defined brand/industry segments, progress against adopting the 9 consumer behaviours, as well key cultural trends and the closing of the intention-action gap over time.

Marketing Effectiveness & Evaluation

Using proprietary metrics, a robust, credible and cutting-edge measurement of marketing and advertising effectiveness for work that successfully engages consumers in the 9 critical behaviours.

Pull Factor Project Workshop

A workshop designed to bring together cross-functional teams from marketing, sustainability, innovation and business strategy, providing inspiring stimulus and provocations for teams, while grounding them in the core equities of the brand and its consumers.

Media Engagement Strategy

Showcasing and amplifying Brands for Good+ brands that are making sustainable lifestyles more attainable, and leveraging the collective power of brand marketing to make sustainable practices mainstream. Key events, influencers, content creators, and high profile media moments to highlight the progress of the movement and the success of the campaigns.

CMO Council

A convening place for leading CMOs to be in peer conversations, including four quarterly meetings each year with bespoke content, outside speakers, and facilitated conversations around key trends and themes in the marketing industry.