Our innovative research revealed the nine most impactful behaviours consumers can change.
Address Climate Crisis
Preserve Resources for Life
Foster Resilient Societies
Eat More Plants
Moderate meat consumption and consume products that supports regenerative agriculture.
REDUCE WATER & FOOD WASTE
Plan meals ahead, prepare smarter portions, use what you have in the fridge and compost.
SUPPORT WOMEN & GIRLS
Support causes and products that educate girls, aid better family planning and support women-owned business.
BE ENERGY SMART
Switch to renewable energy sources and conserve energy at home. When possible, ride public transportation and purchase products manufactured with renewable energy.
GO CIRCULAR
Choose products made with recycled content and recycle, rent, share and buy used over new products whenever possible.
EXPAND EQUITY & OPPORTUNITY
Buy fair trade as well as brands supporting inclusive and equitable products, policies and causes.
THINK DURABLE
Buy less and buy long lasting products. Reduce single-use items and purchase durable, reusable products instead of disposable ones.
CHOOSE NATURE-FRIENDLY
Buy products with clean ingredients, and products that protect habitats and biodiversity.
SHOW UP
Vote at the ballot box and with your wallet, make your voice heard and volunteer in your community.