The Nine Sustainable Behaviors

Our innovative research revealed the nine most impactful behaviours consumers can change.​

Reverse / Stop / Mitigate Climate Change

Preserve Resources for Life

Foster Resilient Societies

11-Climate-Plants

Eat More Plants

Moderate meat consumption and consume products that support regenerative agriculture.

21-Resources-Waste

Reduce Water & Food Waste

Plan ahead, use what you need, make the most of what you have. Compost what you can.

31-Society-Women

Support Women & Girls

Support causes and products that educate girls, aid better family planning and support women-owned businesses.

12-Climate-Renew

Go Renewable

Switch to renewable energy sources at home, ride public transportation, and purchase products using renewable energy.
22-Resources-Circular

Go Circular

Choose products made with recycled content and recycle, rent, share and buy used over new products whenever possible.

32-Equity

Expand Equity & Opportunity

Buy fair trade as well as brands supporting inclusive and equitable products, policies and causes.

13-Climate-Durable

Go Durable

Buy better, buy less. Reduce single-use items and purchase durable, reusable products instead of disposable ones.
23-Resources-Simple

Go Simple

Buy products with simple, clean ingredients that are healthier for you and protect habitats and biodiversity.

33-ShowUp

Show Up

Vote at the ballot box and with your wallet, make your voice heard and volunteer in your community.