The Nine Most Impactful Sustainable Behaviors
As individuals, many who try to live more sustainably can easily feel overwhelmed, disempowered, or even hopeless given the scale of the Climate Crisis. However, we know that small actions taken by many people can make an incredible difference, and consumers look to brands to help them live more sustainably in their everyday lives. We asked ourselves, if we could share a short list of the top behaviors people can adopt to make an impact, what should they be?
Our innovative research revealed the Nine Sustainable Behaviors that consumers and brands can take together to create positive change. To develop the Nine Sustainable Behaviors, we conducted qualitative and quantitative research in conjunction with Project Drawdown and a renowned Climate Psychologist, in tandem with the 17 United Nations Sustainable Development Goals, to come up with Nine Sustainable Behaviors that are the most actionable and impactful for brands and consumers to affect change. Driving adoption of these Nine Sustainable Behaviors is at the center of the SB Brands for Good initiative.
The Nine Sustainable Behaviors that
Consumers and Brands can Take Together
Address Climate Crisis
Preserve Resources for Life
Foster Resilient Societies
Eat More Plants
Moderate meat consumption and
eat mostly plant-based foods.
REDUCE WATER & FOOD WASTE
Use only what you need and find ways to reduce water and food waste.
SUPPORT WOMEN & GIRLS
Support causes and products that support women and girls, that includes purchasing from women-owned businesses.
BE ENERGY SMART
Conserve energy and use renewable energy sources where possible.
Choose products made with recycled content and recycle, rent, share and buy used over new products.
EXPAND EQUITY & OPPORTUNITY
Support brands offering inclusive
and equitable products, policies
Purchase durable, reusable products and use fewer disposable ones.
Buy products with clean ingredients and products that protect habitats and biodiversity.
Actively participate in organizations, buy from companies that support sustainable living, and vote.