The Nine Most Impactful Sustainable Behaviors

As individuals, many who try to live more sustainably can easily feel overwhelmed, disempowered, or even hopeless given the scale of the Climate Crisis. However, we know that small actions taken by many people can make an incredible difference, and consumers look to brands to help them live more sustainably in their everyday lives. We asked ourselves, if we could share a short list of the top behaviors people can adopt to make an impact, what should they be?

Our innovative research revealed the Nine Sustainable Behaviors that consumers and brands can take together to create positive change. To develop the Nine Sustainable Behaviors, we conducted qualitative and quantitative research in conjunction with Project Drawdown and a renowned Climate Psychologist, in tandem with the 17 United Nations Sustainable Development Goals, to come up with Nine Sustainable Behaviors that are the most actionable and impactful for brands and consumers to affect change. Driving adoption of these Nine Sustainable Behaviors is at the center of the SB Brands for Good initiative.

The Nine Sustainable Behaviors that
Consumers and Brands can Take Together

Address Climate Crisis

Preserve Resources for Life

Foster Resilient Societies

9SustainableBehaviors_BFG__EatMorePlants

Eat More Plants

Moderate meat consumption and
eat mostly plant-based foods.

9SustainableBehaviors_BFG__ReduceWaste

REDUCE WATER & FOOD WASTE

Use only what you need and find ways to reduce water and food waste.

9SustainableBehaviors_BFG__SupportWomen

SUPPORT WOMEN & GIRLS

Support causes and products that support women and girls, that includes purchasing from women-owned businesses.

9SustainableBehaviors_BFG__BeEnergySmart

BE ENERGY SMART

Conserve energy and use renewable energy sources where possible.

9SustainableBehaviors_BFG__GoCircular

GO CIRCULAR

Choose products made with recycled content and recycle, rent, share and buy used over new products.

9SustainableBehaviors_BFG__ExpandEquity

EXPAND EQUITY & OPPORTUNITY

Support brands offering inclusive
and equitable products, policies
and practices.

9SustainableBehaviors_BFG__ThinkDurable

THINK DURABLE

Purchase durable, reusable products and use fewer disposable ones.

9SustainableBehaviors_BFG__ChooseNatureFriendly

CHOOSE NATURE-FRIENDLY

Buy products with clean ingredients and products that protect habitats and biodiversity.

9SustainableBehaviors_BFG__ShowUp

SHOW UP

Actively participate in organizations, buy from companies that support sustainable living, and vote.