The Nine Most Impactful Behaviors

As individuals, many who try to live more sustainably can easily feel overwhelmed, disempowered, or even hopeless given the scale of the Climate Crisis. However, we know that small actions taken by many people can make an incredible difference, and consumers look to brands to help them live more sustainably in their everyday lives. We asked ourselves, if we could share a short list of the top behaviors people can adopt to make an impact, what should they be?

Our innovative research revealed the Nine Most Impactful Behaviors that consumers and brands can take together to create positive change. To develop the Nine Behaviors, we conducted qualitative and quantitative research in conjunction with Project Drawdown and a renowned Climate Psychologist, in tandem with the 17 United Nations Sustainable Development Goals, to come up with Nine Behaviors that are the most actionable and impactful for brands and consumers to affect change. Driving adoption of these Nine Behaviors is at the center of all Brands for Good initiatives.

The Nine Most Impactful Behaviors that
Consumers and Brands can Take Together

Address Climate Crisis

Preserve Resources for Life

Foster Resilient Societies

11-Climate-Plants

Eat More Plants

Moderate meat consumption and consume products that supports regenerative agriculture.

21-Resources-Waste

REDUCE WATER & FOOD WASTE

Plan meals ahead, prepare smarter portions, use what you have in the fridge and compost.

31-Society-Women

SUPPORT WOMEN & GIRLS

Support causes and products that educate girls, aid better family planning and support women-owned business.

12-Climate-Renew

BE ENERGY SMART

Switch to renewable energy sources and conserve energy at home. When possible, ride public transportation and purchase products manufactured with renewable energy.

22-Resources-Circular

GO CIRCULAR

Choose products made with recycled content and recycle, rent, share and buy used over new products whenever possible.

32-Equity

EXPAND EQUITY & OPPORTUNITY

Buy fair trade as well as brands supporting inclusive and equitable products, policies and causes.

13-Climate-Durable

THINK DURABLE

Buy less and buy long lasting products. Reduce single-use items and purchase durable, reusable products instead of disposable ones.

23-Resources-Simple

CHOOSE NATURE-FRIENDLY

Buy products with clean ingredients, and products that protect habitats and biodiversity.

33-ShowUp

SHOW UP

Vote at the ballot box and with your wallet, make your voice heard and volunteer in your community.