The Nine Sustainable Behaviors
Our innovative research revealed the nine most impactful behaviours consumers can change.
Reverse / Stop / Mitigate Climate Change
Preserve Resources for Life
Foster Resilient Societies
Eat More Plants
Moderate meat consumption and consume products that support regenerative agriculture.
Reduce Water & Food Waste
Plan ahead, use what you need, make the most of what you have. Compost what you can.
Support Women & Girls
Support causes and products that educate girls, aid better family planning and support women-owned businesses.
Go Renewable
Switch to renewable energy sources at home, ride public transportation, and purchase products using renewable energy.
Go Circular
Choose products made with recycled content and recycle, rent, share and buy used over new products whenever possible.
Expand Equity & Opportunity
Buy fair trade as well as brands supporting inclusive and equitable products, policies and causes.
Go Durable
Buy better, buy less. Reduce single-use items and purchase durable, reusable products instead of disposable ones.
Go Simple
Buy products with simple, clean ingredients that are healthier for you and protect habitats and biodiversity.
Show Up
Vote at the ballot box and with your wallet, make your voice heard and volunteer in your community.
