The Nine Sustainable Behaviors

Our innovative research revealed the nine most impactful behaviours consumers can change.​

Address Climate Crisis

Preserve Resources for Life

Foster Resilient Societies

11-Climate-Plants

Eat More Plants

Moderate meat consumption and consume products that supports regenerative agriculture.

21-Resources-Waste

REDUCE WATER & FOOD WASTE

Plan meals ahead, prepare smarter portions, use what you have in the fridge and compost.

31-Society-Women

SUPPORT WOMEN & GIRLS

Support causes and products that educate girls, aid better family planning and support women-owned business.

12-Climate-Renew

BE ENERGY SMART

Switch to renewable energy sources and conserve energy at home. When possible, ride public transportation and purchase products manufactured with renewable energy.

22-Resources-Circular

GO CIRCULAR

Choose products made with recycled content and recycle, rent, share and buy used over new products whenever possible.

32-Equity

EXPAND EQUITY & OPPORTUNITY

Buy fair trade as well as brands supporting inclusive and equitable products, policies and causes.

13-Climate-Durable

THINK DURABLE

Buy less and buy long lasting products. Reduce single-use items and purchase durable, reusable products instead of disposable ones.

23-Resources-Simple

CHOOSE NATURE-FRIENDLY

Buy products with clean ingredients, and products that protect habitats and biodiversity.

33-ShowUp

SHOW UP

Vote at the ballot box and with your wallet, make your voice heard and volunteer in your community.