Unleashing the power of brands to make sustainable lifestyles desirable.
Today’s leading brands have a duty to drive mainstream consumer behavior change for good. Equally, they have the opportunity to harness sustainability as a competitive advantage by seamlessly embedding it into their business and their brands.
We’re working with experts on the leading edge of sustainability, innovation and marketing to harness our brand reach, resources and influence to make responsible consumption more attractive and attainable at scale.
We believe this is the only way to “good growth.” Consumers will follow and reward the brands who lead with more delightful products and experiences, more meaningful relationships and more measurable actions that help them live better today and create a more sustainable future for all.
Be in Good Company
Together, we are making three commitments to be a force for growth and a force for good:
Embed environmental and social purpose into the heart of our brand promise, our products and experiences
Use our marketing, communications and brand influence to make sustainable living accessible, aspirational and rewarding
Work together to transform the field of marketing to shift behaviors and drive positive impact for people, communities and the planet we share