Unleashing the power of brands to make sustainable living the good life of tomorrow
We all want to live the good life.
Brands for Good is on a mission to make sustainable living easier and more rewarding for people around the world.
We’re working with experts on the leading edge of sustainability, innovation and marketing to harness our brand reach, resources and influence to make the “good life” more attractive and attainable at scale.
We believe this is more than the “right thing” to do. Consumers
will follow and reward the brands who lead with more delightful products and experiences, more meaningful relationships and more measurable actions that help them live better today and create a more sustainable future for all.
Together, we are making three commitments to be a force for growth and a force for good:
Embed environmental and social purpose into the heart of our brand promise, our products and experiences
Use our marketing, communications and brand influence to make sustainable living accessible, aspirational and rewarding
Work together to transform the field of marketing to shift behaviors and drive positive impact for people, communities and the planet we share